Stores try to cater to savvier customers on Black Friday

She started shopping at 7 a.m. and was heading into her third store by 9:30.

For some states, however, the shopping holiday has been banned.

At J.C. Penney, which opened 3 p.m. Thanksgiving Day and stayed open until 10 p.m. Friday, customers could be seen in relatively long lines at checkout counters Friday afternoon.

Chris Valle, from Sawgrass Mills shared some tips with those wanting to head to the mall today. "While there's no doubt of the incredible promotions offered during the weekend, the holiday shopping season is long, and consumers will look for and expect great deals down to the very last minute".

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Adobe said it tracks 80 percent of all online transactions at the top 100 USA retailers. It generated record revenue but was unexpectedly subdued in terms of store-based sales, with shoppers put off by bad weather and memories of chaos and scuffles in 2014.

In the NY and Chicago areas, shoppers said stores were less busy than previous years on the day after the Thanksgiving holiday. Some stores even boasted lines outside their stores on Thursday, but on Friday, the official Black Friday day, customers were still out saving some cash on their Christmas presents. "This year, there is more opportunity to grow the pie", Mr. Lundgren said. She and her husband were out after Thanksgiving dinner as well, driving from Harrisburg, Missouri, to pick up a 55-inch television a friend bought for them during a deal at Walmart. They scooped up flat-screen Samsung televisions, Hatchimals toys and other gifts that retailers have been promoting for days - but often had their smartphones in hand to check prices. It's about the excitement and some say it's an adrenaline rush to grab stuff and get the deals.

In addition to seeking bargains on TVs, items that drew crowds included cellphones and Hatchimals - eggs with a small, animated animal inside that hatch when given attention. Similar to Amazon, Walmart held app-exclusive deals, though the retailer did not say what impact, if any, those mobile-exclusive offers had.

These deals are just the tip of the iceberg for the Cyber Week deals of Walmart, with other featured deals such as the Google Home for $99 instead of $129. "Where is she right now?" an Action News reporter asked Sanchez. Black Friday is the day most Millennial shoppers plan to shop - 86 percent of those 18-24 and 78 percent of those 25-34. "I think they're paying attention to online sales", she said.

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That said, people still clogged physical stores.

Beginning Thursday night and lasting allday Friday, crowds in places such as the Best Buy store in Signal Hill and Lakewood Center Mall made a decision to spend their holiday weekend spending money on gifts.

In fact, online shopping on November 11 - Veteran's Day - past year matched Thanksgiving shopping and came close to digital shopping in Black Friday, according to a blog post from BloomReach, a marketing automation software company used primarily by online retailers. "To get me to go into the department store, things would have to be discounted more than they are online". It's the biggest shopping day of the year, and the organized chaos at retail stores across the Cedar Valley will be the norm over the next month.

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