NASCAR increasing social media efforts around Daytona 500

Earnhardt smiled as he spoke but did pause often to reflect and think.

"I obviously hope the race goes better this time than it did a year ago", he said. "[Canada] is our largest market outside the United States and TSN has provided Canadian race fans with the ability to watch live Nascar events for more than 30 years, and we look forward to growing the sport together in the years to come". So to come back this year and win the championship, it would be hard not to hang it up. Busch finished third last year, both at Daytona and in the standings, while Harvick finished fourth in last year's race, and earned four victories on the season.

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NASCAR driver Dale Earnhardt Jr., signs autographs before practice for Sunday's NASCAR auto race at Talladega Superspeedway, Friday, April 29, 2016, in Talladega, Ala. As you go along, obviously previous year going the way it did, having such a great beginning of Speedweeks, qualifying well, and getting to the XFINITY race and running good in it, things were just going really good, and as the Sunday rolled around, that just kind of went to prove how fast things can go south. It just really depends on a lot of different things. That's the last box I don't have checked really. "There's a few races I'd like to win, but the championship would definitely be the icing on the cake for my career". "I would definitely not want to come back and try to race anymore if I won the championship".

The newly-married Earnhardt Jr. made his cup debut in 1998, after a successful run in the Busch Series (now the Xfinity Series) driving for his father's team.

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NASCAR has begun rolling out an expansive social media plan heading into this weekend's Daytona 500 as the sanctioning body looks to drum up viewership for and engagement around the sports biggest race.

The 2012 NASCAR Cup Series champion tallied four victories previous year.

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Earnhardt, 42, is making a heralded comeback to NASCAR Nation after missing 18 races last season with concussion-related symptoms.

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