Truecaller ties up with ICICI Bank for making UPI payments
Truecaller today announced expansion of its services, including caller id for feature phones, video calling and payment service using mobile phone number for its subscribers in India.
ICICI Bank on Tuesday announced a partnership with mobile app firm Truecaller for a new UPI-based mobile payment service. The company has inked a deal with Google that would see the Truecaller app integrated with Google Duo and payment. This new feature will roll out in the coming months for Android and iOS.
Truecaller entered into a partnership with Airtel to launch "Airtel Truecaller ID", a feature that brings caller ID functions on a feature phone.
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Additional functionality includes a flash messaging feature, which, allows you to respond to messages with quick, canned responses. Users can make calls directly from the Truecaller app and the call history will show up in the log as well.
Amit Fulay, head of Duo at Google said, "With this Truecaller integration, we're able to bring a better video calling experience to millions of new users". The updated Truecaller app will now have a new "Duo" icon along with "Call" and "SMS" icon in its dialer.
"Truecaller Pay" can be accessed conveniently via the "Send money through UPI" tab on Truecaller app's profile page.
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Apart from that, the SMS Inbox feature of Truecaller 8 comes with flash messaging support that allows you quickly send out pre-determined text messages with requisite emojis to any Truecaller user. It's supposed to send a flash SMS containing an unknown number's identity before a call hits a person's phone. Luckily, apps like Truecaller are fighting the good fight against malicious telemarketers with caller ID and spam blocking.
Truecaller Pay will work with accounts from any bank that's participating in the UPI program, and you'll be able to register a new UPI ID straight from the app. This first of its kind service is set to provide online experience to offline users, helping them take the right call and to make their communication safer and more efficient.
"These partnerships will make Truecaller a one-stop shop for all communication and will help Truecaller evolve from an app to a platform, said Zarringhalam. As our product has matured, so has India as a market which made it more organic than ever to build more meaningful services on top of Truecaller", Alan Mamedi, Truecaller CEO and co-founder said in a statement made available to TechCrunch. The last of the services, Truecaller Pay, is aimed to tap the growing digital market in the country.
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