United Kingdom government suspends ads amid extremism concerns — YouTube

United Kingdom government suspends ads amid extremism concerns — YouTube

United Kingdom government suspends ads amid extremism concerns — YouTube

Sainsbury's and Argos, as well as The Guardian, withdrew advertising from Google for the same reason as the British government.

In face of the growing pressure Google promised it would conduct a "thorough review of our ads policies and brand controls". That also led to Google to remove PewDiePie from a "family-friendly" ad network he was previously included in and cancel his YouTube Red show.

"Today we call on all Vietnamese firms that are advertising not to abet them to take advertising money from firms to use against the Vietnamese government", said Tuan at the meeting, according to Reuters.

When approached by The Drum Google had no comment on the matter.

On Thursday, The Guardian reported it has pulled its advertising from Google and YouTube, after learning its ads were appearing next to extremist content.

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A senior Google executive in the United Kingdom acknowledged the controversy in a blog post on Friday, saying the company does its best to ensure that client ads aren't published alongside offensive content.

It has not, so far, advised companies to pull their advertising, but has told them they should reflect on their "attitude towards risk" and decide if they want to change their strategy. Google has been summoned to the Cabinet Office "to explain how it will deliver the high quality of service government demands on behalf of the taxpayer".

Labour MP Yvette Cooper, chair of the HASC, said that despite reassurances during the committee hearing that the companies did not allow hate speech or terrorist content to be monetised, media reports had revealed "that this is not the case".

Google says it will step up enforcement of advertising policies aimed at preventing ad placement next to inappropriate content after an uproar in the United Kingdom over government and branded ads appearing on video-sharing website YouTube.

The UK government, along with a handful of businesses, including the Guardian newspaper and L'Oréal, have frozen their Google advertising accounts after their ads appeared alongside websites run by hate preachers, anti-Semites and white nationalists.

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"We're committed to doing better, and will make changes to our policies and brand controls for advertisers".

The UK's Cabinet Office now has a temporary restriction on YouTube advertising until it's reassured that those messages can be "delivered in a safe and appropriate way".

Sir Martin Sorrell, the head of global ad agency WPP, told news site Business Insider that the advertising controversy reinforces his point that Google and Facebook and other platforms have to admit that they are media companies and face up to their responsibilities.

"Google should make it public that this is a flaw in their technology", said Mr Norman.

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