Google Is Rumored To Be Giving Chrome An Ad-Blocker
After years of resisting the temptation to block ads without generating revenue, Google will introduce and ad-blocking feature in its Chrome browser for desktop and mobile, according to one media outlet, citing "people familiar with the company's plans". Those types of ads include pop-up ads, autoplay videos, and what are known as prestitial ads, or those ads that are often fullscreen and show up before you're taken to the homepage or desired website. Rather, it seems the company intends to target "unacceptable ads", identified under guidelines established by the Coalition for Better Ads, of which Google is a member.
A native ad blocker for Chrome could cut against Google's business interests, given the search giant generates billions in revenue each quarter from online advertising, but it could also be a strategic move to get ahead of its users downloading other ad blocking software that it doesn't control.
It is unusual that Google, a company which earns a significant portion of their revenue via online advertising would like to introduce an ad-blocking feature in their own browser.
Late Ibrahimovic penalty salvages United 1-1 draw vs Everton
United had the ball in the back of the net in the 70th minute, but Ibrahimovic's header was ruled out for offside. United played much better after halftime.
But the report claims that Google isn't interested in "blanket" blocks for all online ads.
In the U.S. Chrome has almost 47.5% of the browser market across all platforms, according to online analytics provider StatCounter.
Uptake of online ad blocking tools has grown rapidly in recent years, with 26% of U.S. users now employing the software on their desktop devices, according to some estimates. If Google decides that its browser will only allow ads that meet those predetermined standards, any website that wants to survive will comply. Would Chrome ever offer its own whitelisting service or will it stick to predefined standards set by an independent organization?
WATCH 'Star Wars: The Last Jedi' Official Teaser out, character revealed
At last, she says, "A Balance" and a shot of light shining on old books that are surrounded by wood is seen. Ridley said part of the story in The Last Jedi is that it can be hard to "meet your heroes".
The other option is to simply block the offending ads in the question.
It's still just a rumour from the WSJ, however they do have fairly decent contacts, so we'll probably have to wait a while more to see where this goes.
Police ID 4 found slain in NY park in suspected gang killing
But the brother of the 18-year-old killed stepped forward. "I don't know if this is my son or not". The FBI is working with authorities to find the gang members responsible for this week's slayings.
Trump Approval Rating Sees Modest Rise After Military Strikes
A growing majority of Americans no longer trust President Donald Trump to keep his promises, a new poll by Gallup has revealed. The poll, which was conducted on April 5-9, shows that only 45 per cent of Americans believe that Trump "keeps his promises".
Students clash with security forces in Kashmir protests
We have not seen such a use of widespread force on students in nearly every district simultaneously". As the police sealed the college exits, the students started demonstrating within the premises.
Didier Drogba Does Retired Person Thing, Moves To Arizona
He scored 157 goals in 341 appearances during his first spell at Chelsea , winning three Premier League titles and the Champions League .
Nokia 6 Android 7.1.1 Nougat OTA Update Being Rolled Out
It also sports a 2.5D curved glass display along with Corning Gorilla Glass 3 protection. Last but not the least, the company has updated the Google Security patch to April 2017.
'Infowars' host Jones disputes persona in custody dispute
ADAM SCHIFF (D-CA), JENNIFER LOPEZ, and ALEC BALDWIN and said that her ex is "not a stable person". "He wants J-Lo to get raped". She has called her ex-husband unstable and argues comments he makes around his children are inappropriate.
Trump Signs Bill Reversing Obama's 'Parting Gift' to Planned Parenthood
He was one of few Republicans running for president previous year to praise the group for the health care it provides women. Four million people with low incomes rely on Title X for preventative health care.
Hamilton: F1 title contender Bottas keeping me on my toes
However, temperatures will be considerably lower for Sunday's race, which starts in the evening and finishes under floodlights. Hamilton's championship rival Sebastian Vettel lines up in third with the Red Bull of Daniel Ricciardo fourth on the grid.
Jackson says that a trade might be best for Carmelo, Knicks
Undermine the team's head coach? Exit meetings after the National Basketball Association season is over are standard. It appears that Jackson meant good with his statement but Anthony might have understood it differently.
Slain Massachusetts jogger's hands held DNA that led to suspect's arrest
The suspect's DNA is a 1:108 quintillion match to that found on Marcotte's hands when she fought her killer last summer. Colon-Ortiz is facing charges of aggravated assault, aggravated assault and battery, and assault with intent to rape.
Adam Sandler Pays Tribute to Charlie Murphy in Touching Interview
In addition to his work with Chappelle, Murphy appeared in films such as CB4 and shows such as The Boondocks and Black Jesus . At Mayer's show Wednesday night, Chappelle requested Mayer perform "You're Gonna Live Forever in Me" in Murphy's honor .