YouTube's streaming TV service is finally live

It features access to ABC, CBS, Fox, NBC, CW, Disney, ESPN, FX, USA, and dozens of other major cable channels, alongside standard YouTube video content. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. It's a sign that, before fully going against experienced competitors, YouTube TV will be fine-tuned before a nationwide release.

YouTube TV, Google's live TV streaming service, is now live in five major markets in the United States, with Google tempting users to try out its $35 subscription service by offering a free Chromecast, allowing shows to be viewed on a television instead of through the iOS and Android apps.

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Launching today in select US cities, for $35 a month YouTube TV subscribers will have access to live primetime programming from ABC, CBS, FOX, NBC, and ESPN, as well as cable channels like FX, USA, SyFy, Bravo, and the Disney Channel. When announced, YouTube TV boasted 40 networks as well as local programming from area news channels and weather services. YouTube says that AMC, BBC America, IFC, Sundance, and Telemundo will be available soon.

That means YouTube TV will need a way to stand out amongst the competition, either by offering better service (something we've had problems with with other providers), better pricing, or better channel selections. Viacom-owned channels including MTV and Comedy Central are not part of the lineup. Sundance Now and Shudder will also be available as individual add-ons, joining Fox Soccer Plus and Showtime. But keep in mind that TV networks tend to demand that all their channels be bundled together. There's also access to YouTube Red Originals included within the subscription.

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We hope to get our hands on YouTube TV soon.

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