Cavs to sport Wingfoot logo on jerseys

Cavs to sport Wingfoot logo on jerseys

Cavs to sport Wingfoot logo on jerseys

Starting next season, Goodyear will have jersey patch on the Cleveland Cavaliers' jersey according to Kevin Kleps of Crains Cleveland.

As with all jersey logo deals, jerseys sold at the national level will not have the corporate logo on them, but the team can sell ones in their official stores and at their arenas that do.

Bloomberg first reported that the Cavs and Goodyear had struck a deal in February, but the agreement hadn't yet been finalized, the two organizations said. "Having the Wingfoot become part of the actual fabric of our identity does that", Cavaliers general manager David Griffin said in a statement. The NBA announced last April that corporate logos would be allowed on jerseys starting next season, which coincides with a new apparel agreement with Nike.

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The Cavs and Goodyear also announced Monday that the relationship will yield a very special community benefit to schools in Cleveland and Akron.

Goodyear has ties to the Cavs through Akron-born LeBron James and his family.

"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community", said James.

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Goodyear's basketball roots extend more than 100 years.

The company was also a founding member of the National Basketball League, a precursor to the NBA, in the 1930s. In October 2016, Akron-native and philanthropist Savannah James, who is married to LeBron James, christened Goodyear's newest blimp - Wingfoot Two.

Goodyear's highest-profile sponsorships include the Goodyear Cotton Bowl Classic, the College Football Playoff and the Pro Football Hall of Fame. Recently announced, the Cavs 2K eSports team will be one of the inaugural 17 teams in the league to launch an National Basketball Association 2K eSports franchise in 2018. It is most famous for its blimp, which flies over sporting events. The Akron Goodyear Wingfoots won the first title that season.

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The only jersey patch deal that didn't check in at $5 million or more was the Utah Jazz's partnership with Qualtrics L.L.C.

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