Apple acquires German firm that specializes in eye tracking systems

Apple acquires German firm that specializes in eye tracking systems

Apple acquires German firm that specializes in eye tracking systems

To that end, AAPL has now acquired SensoMotoric Instruments, a German company specializing in eye-tracking technology used for AR headsets and glasses. However, the company representative did hint the acquisition saying "Apple buys smaller technology companies from time to time, and we generally do not discuss our objective or plans".

A report Monday by MacRumors linked a corporate restructuring and buyout of SensoMotoric to an Apple shell company. And to be honest, judging by what Apple unveiled at the WWDC 2017, and more specifically the new ARKit, it seems like the company is indeed on track to cause a big splash in the AR pond in the months to come. The entity creates computer vision applications and eye-tracking technology, which can be used in AR/VR equipment, as well as in-car systems, neuroscience, cognitive and physical training, among other uses.

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Apple is yet to officially confirm the deal, as it never opens up about its acquisitions publicly.

We don't know any details on how much Apple paid for the company or whether it will operate independently, but we're keeping an eye out. In June, SensoMotoric Instruments filed several documents with the German Company Register outlining new articles of incorporation. This was timed with an update to SensoMotoric's website which removed dozens of pages of product information, job application resources, key personnel bios, and contact information. And this technology kinds of dovetails into Apple's reportedly under development AR Glasses. That said, SMI makes eye tracking glasses that can record a person's gaze behavior in real-time with a sampling rate of up to 120Hz.

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Headsets with eye-tracking can use the technology as a component in a user interface, so that where you're clicking in a virtual world lines up with where you're actually looking in the real world.

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