$399 Rift and Touch makes fun in the VR sun more attainable

$399 Rift and Touch makes fun in the VR sun more attainable

$399 Rift and Touch makes fun in the VR sun more attainable

Until previous year, the Oculus Rift was priced at $600, and after adding the Touch Controller, the price jumped to $200. Even still, after having their Don Mattrick moments with the Rift, Oculus is trying to win back a bit of mind share by having another deep discount on the VR headset and the sexy motion controllers. Rubin in an interview stated that they are planning to reduce the price but has to wait for some time until the games, movies, and other entertainment will keep the audience busy.

What will happen to the price once this "limited time" offer is over - and whether it depends on the results of this "test" - remains to be seen. We've always said that our goal for now is driving VR into as many hands as possible, and then in the long run we intend to monetize that as an ecosystem, as opposed to a pure hardware play.

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Facebook's almost $2 billion acquisition of Oculus three years ago was a flier on virtual reality's potential. Rubin stated that the company has already said that it will take some time for VR to be accepted by the masses. The new price-drop means it's less than $100/£100 outside of its nearest competitor, Sony's own PS VR.

There are stacks of games now available through the Oculus online store, more than 500 in fact, including Star Trek: Bridge Crew, Batman: Arkham VR and Elite Dangerous. But if the high price of virtual reality has kept you from jumping in, the Rift is a no brainer right now.

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Speculation comes in with two possibilities: either Oculus isn't selling units fast enough to drive those game sales, and is sitting on excessive stock; or there is the potential for an imminent Rift 2.0 launch in the coming months. We're following exactly the game plan that we said we were going to follow from the start.

"It doesn't appear the (initial) Rift price drop has made a big difference, but the first half of the year tends to be pretty slow in gaming at least", says Lewis Ward, IDC's research director, for gaming and VR/AR.

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