Audi advert slammed in China for 'chauvinist' comparison of women to cars

Audi advert slammed in China for 'chauvinist' comparison of women to cars

Audi advert slammed in China for 'chauvinist' comparison of women to cars

On Weibo, the Chinese equivalent of Twitter, one woman wrote: "Strongly request that this ad is pulled, and for Audi to issue an apology". The ad ends with the words, "An important decision must be made carefully".

The commercial, for Audi's pre-owned vehicle sales website, shows a bride about to get married before the groom's mother marches over to inspect her nose, ears and teeth.

Before leaving the ceremony, the mom catches a glimpse of the bride's breasts, which the bride then covers in shame.

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German luxury automotive brand Audi apologised on Wednesday for airing a sexist commercial in China that compared picking a wife to buying a used auto. "I will not buy an Audi in this lifetime", one user says, and another calls it "disastrous marketing". That spot opens as a man on a beach starts to tell his girlfriend he loves her.

Lotus may become the latest western marque to shift some production to China, Bloomberg reports, after China's Zhejiang Geely Holding Group announced plans to purchase stakes in Malaysian. Audi said the joint venture department responsible for the video "has arranged a thorough investigation" in order to prevent similar incidents in the future.

FAW-Volkswagen Automotive sold 253,635 Audi cars in the first half of 2017, down 12.2 percent from previous year.

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The ad sparked outrage on Chinese social media networks where users have blasted the commercial as "sexist" and "utterly inappropriate".

Another campaign from a Chinese online dating site in 2014 used a tale about a dying grandma to shame young women for being "too picky" to find a husband.

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