FDA to target addictive levels of nicotine in cigarettes

FDA to target addictive levels of nicotine in cigarettes

FDA to target addictive levels of nicotine in cigarettes

FDAToday the Food and Drug Administration (FDA) said it is giving manufacturers of electronic cigarettes until August 8, 2022, to apply for approval of their products under regulations announced a year ago, which were widely expected to drive most companies out of business.

The agency would target levels of nicotine in cigarettes lowering them enough to make them less likely to get people hooked or not addictive at all.

Stock market shares of tobacco plummeted after the plan was announced.

The agency also announced plans to delay a policy that requires makers of e-cigarettes, or electronic nicotine delivery systems (ENDS), to get agency approval for their products.

USA smoking rates have been falling for decades.

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The agency says the new plan isn't meant to simply snuff out a multi-billion dollar industry, but rather to encourage companies to develop innovative products that prove to be less unsafe than cigarettes. It's naturally found in tobacco leaves, though cigarette companies add chemicals that force tobacco to deliver more nicotine when burned.

In addition to providing regulatory relief for the e-cigarette industry, the FDA will be investigating the possibility of mandating a gradual reduction in the nicotine levels of combustible cigarettes.

E-cigarettes allow users to choose the nicotine strength of their product.

Mr. Gottlieb said the agency would look at regulation to "render cigarettes minimally addictive".

New rules to lower nicotine in tobacco products are the top priority in the FDA's "multi-year roadmap".

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The timing of the FDA's announcement raised eyebrows in the City as it came only three days after BAT completed the acquisition of the 57.8 per cent of Reynolds American it did not already own for $49.4 billlion.

There's additional research underway to see how often people who smoke lower-nicotine cigarettes switch to e-cigarettes or other, less harmful tobacco products, he said.

Other e-cigarette regulations, such as a ban on the sale of the devices to minors, will remain in place. You have encouraged us in our mission - to provide quality news and watchdog journalism.

Altria said it supported the FDA process.

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