Physical retail 'still relevant' on Black Friday

Physical retail 'still relevant' on Black Friday

Physical retail 'still relevant' on Black Friday

According to Adobe Analytics, which measures transactions at the largest 100 USA web retailers, Black Friday and Thanksgiving online sales soared to new highs as retailers raked in a record $7.9 billion (Dh29 billion) in sales, up 17.9 percent from a year ago.

Shares of retailers such as Macy's Inc and Wal-Mart were up on Monday following a promising start to the holiday season and ahead of what is expected to be the largest USA online shopping day in history. Retailers brought in some $7.9 billion in online sales on Thanksgiving and Black Friday, up nearly 18 percent from a year ago, according to Adobe Analytics' review of transactions at the largest 100 us web retailers.

In the run-up to the holiday weekend, traditional retailers invested heavily in improving their websites and bulking up delivery options, preempting a decline in visits to brick-and-mortar stores.

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According to Adobe, as reported by Reuters, TVs, laptops, toys and the PlayStation 4 were the top sellers during the USA sales.

Industry analysts, though, will be closely watching how the increases in online shopping affects sales at malls and other brick and mortar stores. Early indications suggest that online sales have faired better than retail stores.

And they just keep buying - online. The fact that shopper visits outlasted intact on Black Friday demonstrates that physical retail is still highly appropriate and when done right, it was profitable. Based on these factors, the National Retail Federation expects holiday sales to increase at least 3.6% over the previous year, which would match last year's increase.

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Online sales during Thanksgiving and Black Friday hit its highest mark ever, showing that some shoppers prefer to stay at home away from the rowdy crowds.

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