The Wait Is Finally Over! Amazon Launches Down Under

The Wait Is Finally Over! Amazon Launches Down Under

The Wait Is Finally Over! Amazon Launches Down Under

Industry research firm IBISWorld even put a number to it, last month saying the USA retailer would undercut Australian rivals to the tune of 30%, while an Amazon staffer reportedly said the company was out to "destroy" the local retail scene.

"While amazon will have an impact on the Australian retail landscape, based on my discussions with a wide range of market participants in the United States, I remain positive of the Australian retail sector".

The selection at Amazon.com.au includes products offered by large Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

The products are listed across 23 categories, including clothing and shoes, video games, consumer electronics, tools, toys, home improvement, beauty products, and for the first time Amazon's Fire TV Stick.

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Rocco Braeuniger, the man brought in from Amazon's German arm to run the Australian operation, said Amazon would be focusing on "customers and the long-term" as it attempted to build its business in Australia.

These regions are likely to be in the Melbourne area, as so far Amazon Australia only has one distribution warehouse or "fulfilment centre", located in the south-east Melbourne suburb of Dandenong South.

"It's not like it was a surprise, but I'm very much hoping this is a catalyst for change".

One of Australia's leading retailers, Gerry Harvey of Harvey Norman, said he was not anxious about Amazon and warned consumers to beware of its promises to deliver before Christmas.

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Australian Competition and Consumer Commission (ACCC) Chair Rod Sims last week offered his support for the online retail giant coming to Australia, noting that the launch would be good for consumers. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

Amazon Australia's finally switched over the home page. Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival.

"We are here to take Amazon on", he said.

Amazon Alexa is the leading digital assistant on the market.

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