Ford Invests $11 Billion into 40 Electric Vehicles by 2020

Ford Invests $11 Billion into 40 Electric Vehicles by 2020

Ford Invests $11 Billion into 40 Electric Vehicles by 2020

Ford's move mirrors similar decisions by General Motors, Toyota and Volkswagen who have all been reacting to consumer and regulatory pressures as well as the growing competitive threat of Tesla. Like similar systems offered by numerous other manufacturers, Ford's automatically tailors different vehicle settings for different types of terrain. This can lead to an increase in the company's market share in North America. "Given our druthers, we'd pick big cars", she added.

The competition for full-size pickup truck customers in the U.S.is as rough-and-tumble as ever, with Ram and Chevrolet rolling out brawny-looking new models that are larger, lighter and more efficient than their predecessors. Ford is introducing the first diesel engine for its best-selling F-150 pickup. Slick videos and hype won't get the job done very much longer. Plus Ford wanted it to bear some resemblance to the larger F-150 pickup.

The facelifted model gets sharper looks, custom chassis to cater to United States buyers, and is powered by Ford's 2.3-lire Ecoboost turbo-petrol engine.

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But unlike past years, jumbo-izing vehicles doesn't mean compromising fuel economy or maneuverability.

Fiat Chrysler's Ram also got big updates, losing more than 200 pounds and giving it a gas-electric hybrid engine option. "We will be simplifying, if you will, our participation in the vehicle segments to move into subsegments that have more margin and are more attractive". It also sports more than 100 safety and security features, including blind-spot monitors that adjust for use of a trailer. "More specifically, to connect the dots for the public on how autonomous vehicles are going to creep into their lives".

Ford shares are up only about 4 percent from a year ago. The truck will be built at Ford's Michigan Assembly Plant in Wayne, alongside a new version of the Bronco SUV. Focuses are still being built there even as construction workers are building assembly lines for the Ranger but, in the next few months, production of the Focus for the US market will shift to China.

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Instead, Ford will be bringing the facelifted Endeavour.

The differing outlooks for 2018 from GM and Ford highlighted how the two largest US automakers have been on diverging roads for the past year.

But cars - particularly small ones - are having a tough time getting buyers to look their way as SUVs grow in popularity.

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