McDonald's Renews Sustainable Packaging Goals

McDonald's Renews Sustainable Packaging Goals

McDonald's Renews Sustainable Packaging Goals

This morning Iceland announced that it planned to ban plastic packaging within the next five years. Also, an estimated 10% of McDonald's restaurants globally are recycling customer packaging.

"As the world's largest restaurant company, we have a responsibility to use our scale for good to make changes that will have a meaningful impact across the globe", says a top McDonald's sustainability exec.

Right now, half of McDonald's customer packaging already comes from renewable, recycled or certified sources, and so does 64 percent of its fiber-based packaging.

About 80 percent of McDonald's packaging is fiber-based, DeBiase said.

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Fast-food chains and supermarkets have recently come under renewed pressure to tackle wasteful packaging following increased media exposure about the environmental damage it causes.

In 2015, the company doubled its percent of certified or recycled content for consumer fiber-based packaging to 53 percent from 23 percent the prior year.

Environmental groups that have worked with McDonald's praised the announcement. The initiative eliminated more than 300 million pounds of packaging, recycled 1 million tons of corrugated boxes, and reduced waste by 30 percent in the decade following the partnership.

"Today, McDonald's continues to raise the sustainability bar by setting ambitious goals and collaborating with partners across the value chain for maximum impact". Its goal is to use only packaging with Forest Stewardship Council certification, which certifies that materials are produced from responsibly managed forests.

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The chain said it wants to be "part of the solution" when it comes to the problem of excessive waste and its many environmental impacts globally, even though the laws around this issue vary widely from location to location.

To reach its goals, the company said it will consult with industry experts, local governments and environmental associations to improve McDonald's packaging and recycling practices.

McDonald's has more than 37,000 restaurants in more than 100 countries.

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