Microsoft Acquires Cloud-Based Gaming Startup PlayFab

Microsoft Acquires Cloud-Based Gaming Startup PlayFab

Microsoft Acquires Cloud-Based Gaming Startup PlayFab

The company announced on Monday that PlayFab, a Seattle-based company, will be joining Microsoft to help expand Azure's gaming services. Not only will it help Azure, but PlayFab will also help new developers trying to make games for the Xbox One and the Universal Windows Platform.

"Microsoft, with its deep expertise in gaming and cloud computing, is a ideal home for PlayFab as we expand our platform and features", stated Gwertzman.

IKEA founder dies at his home in Sweden
Last year, the European Commission announced that it had launched an investigation into Ikea's tax deals in the Netherlands . His decision to live overseas , mainly in Switzerland , to avoid Sweden's high income taxes was also widely criticised.

"Over 1 billion people play games, fuelling a thriving industry whose ecosystem is evolving and growing quickly", said Kareem Choudhry, Microsoft's VP of gaming, in a Microsoft blog post. Incorporating PlayFab's experience, growing network of game developers and powerful gaming-as-a-service platform into our product offering is an important step forward for gaming at Microsoft. "Many industries are moving to the intelligent cloud, and this trend is true in gaming as well". The software giant will be able to combine their superior resources with PlayFab's deeper knowledge of cloud-based gaming technology to offer developers a better environment to work in, hopefully improving the play experience for gamers in the end. "However, the cost and complexity of achieving this through custom-built, server-side tools and technologies is high, and PlayFab offers developers a compelling model that scales naturally with their games' players". 'Azure, with locations in 42 regions worldwide, provides world-class server infrastructure, allowing creators to focus on building great games with best-available global reach.

However, for developers and players who don't mind modern microtransactions, Microsoft's acquisition of PlayFab could be a huge boon. "Built poorly, they crashed and burned on launch day", James Gwertzman, PlayFab CEO and co-founder.

Buhari Heads for AU Summit, May Meet Obasanjo
The AU has chosen the theme of winning the fight against corruption as a sustainable launch pad for Africa for African transformation.

Gwertzman said PlayFab's platform now powers more than 1,200 live games for several major media brands, including Disney, NBC Universal, Wizards of the Coast, Nickelodeon and others. Its technology is used by companies such as Disney, Rovio and Atari in projects such as Angry Birds: Seasons, Roller Coaster Tycoon Touch and Idle Miner Tycoon.

The acquisition also appears to jibe with Microsoft's announcement last week that all of its first-party games will be included in its Xbox Game Pass subscription service.

Snapchat will soon let users share their snap stories across the web
Snapchat grew quickly when it introduced its camera-first app that allowed users to capture photos or videos in seconds. Twitter CEO Jack Dorsey has called Snapchat a " very modern " app and even admitted that his own app can be confusing.

Related news