Sky, BT retain principal Premier League football rights for £4.5BN

Sky, BT retain principal Premier League football rights for £4.5BN

Sky, BT retain principal Premier League football rights for £4.5BN

Sky have committed to pay £3.579bn in total to show 128 live games per season - two matches more than they do at present.

BT Sport have won the rights to one package which will comprise of 32 games which are the fixtures which take place at 12.30 on Saturdays.

The Premier League said the two remaining live packages have interest from multiple bidders. They include one package which has 20 matches via one midweek fixture list and one Bank Holiday, and a package which includes 20 matches from two midweek fixture lists. The operator paid GBP 1.193 billion per year for the packages, down GBP 199 million per year, a 16 percent cost reduction per game compared to its current agreement. League executives are confident of matching or beating the previous 2015-2019 TV rights deal of £5 billion.

"We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering,"?Premier League Executive Chairman Richard Scudamore said in a statement on the Premier League website.

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BT is paying less in total, but is paying more per game than at the last auction, where it paid £960m for 42 games per season.

Sky specified that its four packs won are for 128 games per season, up from the 126 it now shows.

The new deal will allow Sky to have first pick for every weekend match, while also showing the 19:45 Saturday evening matches (UK time) for the first time.

BT Sport - who are believed to have been outbid by Sky on each package - have received one as it is against auction regulations to claim five of the main packs.

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"Of course, the physical demands on players is not restricted to the top leagues, as we very well know given the festive period we've just had in non-league football".

He added: "It remains possible that a non-traditional media company will acquire an exclusive domestic live rights package to one of the "big 5" European football leagues".

Stephen van Rooyen, Sky's United Kingdom chief exec, said: "We continue to invest in content that our customers value and which complements our strategy to broaden our offer".

The deals maintain the Premier League as by far the world's richest football league, with the overseas rights sales still to be concluded.

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Following the outcome of the recent Premier League auction, from 2019 ( ) will show more matches than ever before, with the biggest matches in the best slots sitting alongside an ever broader offering of drama, entertainment and comedy. Sky, which has based its original revival from financial difficulties in 1992, and escalating commercial fortunes since, on securing exclusive rights to live Premier League football, is to show the matches on its dedicated Premier League channel.

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