In fact, a Change.org petition asking Snapchat to scrap the latest update has garnered more than a million signatures.

It was clear that the new analytics plus the UI tweaks will enable content creators to use Snapchat as a solid platform to conduct business activities and earn, which is in line with the recent promise issued by CEO Evan Spiegel. Nic Rumsey, an Australian, said in his petition: "Many users have found that it has not made the app easier to use but has in..."

Midha said, however, that he didn't think it likely Snapchat would reverse course.

More than a million sign petition calling on Snapchat to reverse controversial redesign

A statement on the petition said: "With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more hard". The app is now divided between content created by friends, and content created by media companies, celebrities, and brands.

" ... I no longer feel like Chrissy Teigen is my close personal friend", one Snapchat user wrote on Twitter.

In his popular video about the criticized redesign, tech vlogger Marques Brownlee noted that while his Snapchat Stories tend to get around 90,000 views, his similar Stories on Instagram got more than four times that number-over 400,000 hits in all.

Jordan Peele Announces Free Presidents' Day Screening of 'Get Out'
Free tickets will be first-come, first-served, and may only be picked up at the AMC box office on February 19 . Head on over to www.getoutoneyearlater.com to see if a free screening is being held at an AMC theater near you.

This is a developing story and we'll update it once more information is available.

But in a tweet, Snap advised against that.

Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers - high profile individuals with lots of followers - from the "friends" section.

Police to update Bruce McArthur case ahead of excavation at Leaside home
The frozen ground has hampered the investigation, as it is hard to dig up lawns, Idsinga noted. "We're going through computers. Police said Lisowick, who was in his mid-40s, was homeless, stayed in public shelters and had not been reported missing.

"I have been dreaming of these analytics for years, and now that they are here I can honestly say. yes they are good", Shonduras said. "People want to follow influencers because they really like them, whereas Snapchat just sees them as brands".

Sophomore Innovative Media student, Rylee Maxwell said, "it sucks, but to be honest I'll still use it".

United Nations clears NK official's visit to S. Korea
North Korea announced last month that it would hold a big event to mark the 70th anniversary of the founding of its military. Tours from the South to the resort were closed after a South Korean tourist was shot by a North Korean guard in 2008.