Sorry haters, Evan Spiegel is not sorry about Snapchat's redesign

Sorry haters, Evan Spiegel is not sorry about Snapchat's redesign

Sorry haters, Evan Spiegel is not sorry about Snapchat's redesign

In fact, a petition asking Snapchat to scrap the latest update has garnered more than a million signatures.

It was clear that the new analytics plus the UI tweaks will enable content creators to use Snapchat as a solid platform to conduct business activities and earn, which is in line with the recent promise issued by CEO Evan Spiegel. Nic Rumsey, an Australian, said in his petition: "Many users have found that it has not made the app easier to use but has in..."

Midha said, however, that he didn't think it likely Snapchat would reverse course.

Snapchat Now Offers Stories Analytics To The Platform's Influencers
More than a million sign petition calling on Snapchat to reverse controversial redesign

A statement on the petition said: "With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more hard". The app is now divided between content created by friends, and content created by media companies, celebrities, and brands.

" ... I no longer feel like Chrissy Teigen is my close personal friend", one Snapchat user wrote on Twitter.

In his popular video about the criticized redesign, tech vlogger Marques Brownlee noted that while his Snapchat Stories tend to get around 90,000 views, his similar Stories on Instagram got more than four times that number-over 400,000 hits in all.

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This is a developing story and we'll update it once more information is available.

But in a tweet, Snap advised against that.

Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers - high profile individuals with lots of followers - from the "friends" section.

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"I have been dreaming of these analytics for years, and now that they are here I can honestly say. yes they are good", Shonduras said. "People want to follow influencers because they really like them, whereas Snapchat just sees them as brands".

Sophomore Innovative Media student, Rylee Maxwell said, "it sucks, but to be honest I'll still use it".

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