Google will now make more money, thanks to your shopping searches

Google will now make more money, thanks to your shopping searches

Google will now make more money, thanks to your shopping searches

The company has created a new service called Shopping Actions that makes it easier for you to purchase the items you search for on Google, the company said in a blog post. In this partnership, Google plans to catalog each retailer's online wares and display alongside any searches for a particular product. Merchants can use the service to let consumers make purchases directly in Google's search engine and the Google Assistant virtual assistant, using a new universal shopping cart. For instance, a shopper looking for decoration items for the home on their phone can see the listing of the same from a retailer and add that to their Express cart.

According to early results, the program has boosted the average size of customer's shopping baskets at the partnering retailers by 30%.

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"We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail".

According to Reuters, speaking to Google's President of Retail and Shopping, Daniel Alegre, mobile searches on Google's platform that look to find out the availability/ location of products have increased 85% in the past two years. The feature would, in theory, give customers the convenience of buying from multiple retailers at once, instead of going back over to Amazon to complete their purchases.

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The new program can potentially reset that part of the purchase journey but, the Verge noted, other factors, including delivery costs and speed, ease of use, and final product price differences, then come into play. This large and rapidly growing market reach could put the company in a strong position to take some share away from Amazon, which itself has challenged Google's search dominance because so many people go directly to Amazon.com to search for products.

If Kelly does a search for "peach blush", for example, and she has opted to link her Google account with her Ultamate Rewards status, we'll recognize this and surface relevant blush results as well as related items - like makeup brushes - from Ulta Beauty to help her build a basket with her preferred retailer. Any retailers involved will likely get increased exposure in search rankings and on Google Home devices that can help generate sales, and for being so helpful Google will get a cut of those sales. Smart home devices are considered a very lucrative portion of e-commerce. As its part of the bargain, Google gets a piece of each purchase that's made.

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