Discovery, PGA building the ‘Netflix’ of golf in rights deal

Discovery, PGA building the ‘Netflix’ of golf in rights deal

Discovery, PGA building the ‘Netflix’ of golf in rights deal

Sky are yet to comment on the deal, but speaking to the PGA Tour's official website, Discovery president and chief executive, David Zaslav, said: 'Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA Tour to create something that has never been done before'.

"The PGA tour is content that people will pay for", Zaslav told Neil Cavuto on "Cavuto: Coast-to-Coast".

However, the tour's plan to roll out PGA Tour Live - its own subscription-based digital platform that offers select-hole, live-streaming coverage - in the United Kingdom from next year could post more immediate problems for the broadcaster.

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The deal, which gives Discovery online and TV rights, will give it access to more than 140 golf tournaments a year including around 40 high-profile PGA Tour events. Three years ago, the Silver Spring, Md. -based programmer acquired the pan-European media rights to the Olympics.

It is a move that has been described as "pioneering" by the PGA Tour on their official website, as they hope to create "an global multi-platform home for golf".

The move marks a distinct break with previous practice for the PGA Tour, which has since 2007 negotiated all of its non-U.S. broadcast rights deals on its own. Would Discovery be interested in becoming a player here in the U.S.? Alex Kaplan, a former National Basketball Association executive hired by the company a year ago, will oversee Silver Spring, Maryland-based Discovery's business with the tour. "They are the strongest player internationally when it comes to content, when it comes to distribution, and when it comes to direct-to-consumer experience", Monahan said. The agreement will include the development of a Netflix-like streaming service. As for what name the service will be marketed under, Monahan said, "We're working on it".

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"What else do they want to see?"

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